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Created in 1935 by the visionary Armand Petitjean to promote French style and taste around the world, Lancôme has always epitomised the essence of a contemporary beauty brand, where excellence and fragrance, skin care and make-up go hand in hand with a truly international appeal. Less than six years after it was founded, Lancôme was already distributed in 30 countries worldwide, and in 1942, the brand opened its first school for "techniciennes", whose mission was to export this contemporary image of French beauty to the rest of the world. Today, Lancôme is an international leader in the luxury cosmetics market, and is present in 135 countries with a staff of 20 000 beauty advisers promoting this image of French excellence.