The new baby website mums-to-be are obsessing over

Shopping for a mum-to-be can be stressful, let alone being the mum.
Especially if you're new to the baby game and navigating the gadgets, whats-its and actual 'your baby needs this' essentials is about as easy as tying your own shoes at eight months.
It's why many women look to their already-mum friends and ask for 'the list'. Because at the end of the day, none of us want to buy useless crap... just the useful crap please.
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This is where Kate Casey and Pheobe Simmons come in. Or more specifically their new website: the memo.
Newly launched Australia wide, the memo is: ' a careful curation of the world's best, most loved and trusted baby brands, genuinely advising and selling you the stuff you actually need. All in the one place. It's the baby edit making big decisions easy.'
Kate saw the necessity for such a wesbite, as she was preparing for her own newborn and found shopping chaotic and overwhelming. "Most expectant parents rely on their friends for the best advice. I wanted to create a place where new mums and dads felt good about building a happy home life with their baby, with the trust of a close friend and credibility of an industry insider."
Not only is the website a useful navigation tool, but mums-to-be are also loving how stylish the products are. Think: Colourful without being OTT and nappy bags you actually want to carry with you. And as we all become more environmentally conscious, sustainaibility was a big driver behind the site's curation too.
"We don’t sell thousands of products because not all baby products are worth it. This is what you need. This is what you’ll use. This is what you'll love."
There is also a gift registry section to help make baby showers guilt and waste-free. And if you've ever had to shop for a baby shower before (as a non-mum), having someone tell you what to get is undoubtedly the best.
Plus, for every registry made online, the memo contributes 5 per cent of proceeds to St Kilda Mums, to go towards their efforts to give all new mums and babies a happy, healthy and safe home life.
Main image: @fromthememo
Do you like the sound of the memo? Any mums who would've loved this back when they were pregnant?
31 Member Comments
Nice to have more support than family or friends. Not everybody has those.
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Great idea! Makes shopping for gifts for new mums so much easier.
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On a more helpful note that's fitting for these comments etc, I've always felt we can't go wrong giving new parents Babyco (and similar) giftcards. And let's not forget about the mum's - they automatically put themselves aside. Sometimes I feel there should be Mother Love Showers, if you follow, instead of baby showers. Because mum's need to remember to love and pamper themselves. They shouldn't forget that they are all beautiful, sexy and special individuals. <3
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I was just getting into all this (after finding out I'm pregnant for the first time) ... And a few days ago - at just 7 weeks - I began to have a miscarriage :( I am so sad... My partner and I will try again ASAP but. . Does anyone else out there who has miscarried experienced an overwhelming feeling of (uncalled for??) Guilt??? I feel horribly responsible. It's true I'm prone to (clinical) depression, and my anxiety has been through the roof recently (mostly due to unforseen & unfortunate circumstances) but I think I could've definitely put it upon myself to be (& remain) calmer for the sake of my unborn child; a whole entire human life I am completely and absolutely responsible for. I don't feel well... Apparently my blood pressure is "dangerously" low, and I'm mentally vague/dreamy & unfocused, I'm weak physically and have hardly got out of bed since Thursday night when all this suddenly began, I'm dizzy and faint, I can hardly eat, feel nauseous, and am bleeding far more than I should be at this stage and after days of consistent bleeding at this point. (It's far worse/heavier than the heaviest period I've ever had.) The doctors have said there's nothing they could do for the"fetus" but that if the bleeding and symptoms don't lessen or subside over the next few days, I must go to emergency because this is an "unusual" situation regarding my health and my body's reactions to this... I'm so alone now too. My beloved partner is away - I haven't even had the opportunity to tell him yet because we last spoke just before this began by approx 4 days ago, and I'm in a new town and new (stranger's) sharehouse, temporarily... My closest friends have their own lives and dramas so I feel I simply can't complicate them by troubling them with my own troubles, and my family are estranged because I'm the "black sheep" just because I didn't marry rich, successful doctors and lawyers who proposed etc in the past, but were/are also sociopaths, yet are guys who my family wanted me to make a commitment to every time this happened to me (instead I love a wonderful, - & committed-to-US-as-a-couple - successful artist, who is "BAD" because he's 16 years my senior, and used to have a drug issue, AND was married once before:... Note: Who cares? ...He's straight now - not that it should matter - and the separation between him and his ex was mutual - I talk to that lovely woman regularly and we get along very well... Not that being with someone else before myself should have been a problem... And; Age... What does that matter for?? Really?? Or am I totally nuts? Opinions please?!)).... Anyway... Maybe I'm overemotional and thinking far too excessively due to my current situation, but... Am I wrong to have this viewpoint? Anyone, please? And, back to my point, Is my state - and physical symptoms - all that unheard of??? The doctors wanted me to go to hospital right then and there (today), taking pics of my blood pressure results on the monitor with their phones, saying they've "never seen anything like it." I'm not ruling out going to hospital, by the way - they've told me what to keep an eye on and exactly what to look out for, and I will absolutely get myself to emergency the moment I need to - if that happens. And I'm seeing them for various tests and blood work from now til at least Saturday... But I guess I'm just asking if anybody out there has been through a similar thing at all? I'm sure I can look back on this eventually with a blase attitude, BUT.. As I now don't only feel quite alone and empty, but also feel like some kind of freak of nature or something, and also as a person who has already been emotionally independent in an almost stubborn way - generally afraid to reach out and/or ask for help or advice - I am now experiencing vulnerability like I've never known... Any advice (or silly-but-comforting) words would be greatly appreciated. Never felt so odd... I feel safe here. BH is full of such beautiful people too - Can't believe I've been away for so long, now that I'm back!! Love to you all!! I've found soooo much random, unexpected and unbiased LIFE CHANGING support on here that doesn't measure up to anything else I've (and others, so I've read, seen & experienced) ever known! Xxxxxxxxxxxxxxxxxxxxxx
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I really need to organise myself and buy my bestie gift for her new baby . i have already started a pamper pack for her .
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I will have to let my bestie know about this site as she is expecting.
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Oh I just went to the baby expos and asked my mum and friends
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What IS wrong with asking family and/or friends ? Anyway I’m done and dusted so I don’t need this website. And if you are really stuck for a gift idea the nappies. You can never go wrong with nappies. Unless, of course, they don’t want to use disposable nappies. In that case rubber gloves and lots of pegs.
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That’s so funny!!
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Sounds like worth checking out
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There is a lot more available for new parents now both with websites and clothing etc...
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Might be useful for those mums on a higher end budget
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No need for this as I don't have children.
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This sounds great!
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There is so much choice these days.
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I'm sure there are lots of new and experienced mums out there who will be interested in this new website.
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Umm... it's really strange that someone thinks we need ANOTHER baby/mum website in this crowded space!
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Genius! I think baby product shopping can be overwhelming
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The products look so lovely
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I never found shopping for baby overwhelming and I’ve had five kids. The internet has already simplified it so much - just type in what you’re after and there it is. This is no different than the pre-cut veggies in the supermarket. You can do it yourself and save a ton of money or pay a premium for the convenience. If it’s convenience you’re after, this is great, but watch out. You’ll be limiting yourself on choice and paying more where you may not need to.
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So much more these days!
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Many benefits to this site for those would find it relevant
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Such a wonderful website for new mothers with some great information and beautifully made products as well.
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