The most popular beauty brands and products of 2019

2019 was a massive year for beauty, with an overwhelming amount of new brands, products and collaborations launching faster than the petition to re-do the Game Of Thrones finale.
But which ones actually made a mark?
RELATED: How to reinvent your top knot this summer
RELATED: Lash serums that actually work
Cosmetify, a beauty brand comparison website, have just revealed their 2020 beauty report, which names the top brands and products that showed the biggest increase in popularity, according to Google search trends.
We were surprised by some of the results, but equally pleased to see some of our tried and tested brands made the cut too.
Without further ado, here are the results:
Beauty brands on the rise (% increase since 2018)
- Florence by Mills, 15,666.67% - The vegan skin care brand started by Stranger Things star, Millie Bobby Brown, only launched in September but her popularity seems to know no bounds, taking out the top spot.
- RUDE Cosmetics, 174.08% - U.S based RUDE Cosmetics has come in second thanks to it's cruelty-free and affordable makeup.
- FOREO, 118.03% - Tech and innovation has kept FOREO at the forefront of people's minds.
Beauty products on the rise (% increase since 2018)
- James Charles Palette, 9939,22% - The Youtuber's collaboration with Morphe was obviously a winner.
- Tattoo Liner Maybelline, 742.13% - We've always been big fans of the Maybelline eyeliners (just check out the reviews of Master Precise), and it looks like our love is going to grow with the new tattoo version...
- Naked Cherry Palette, 80.15% - Urban Decay's juicy red palette was very on-trend for 2019, and revived the brand's status as palette maestros.
Image credit: @kdeenihan
Were you surprised by the results?
70 Member Comments
Urban Decay are too pricey for me to justify, but I've been wearing a lot of similar colours lately. Pinks & plums are so flattering on my blue-green eyes.
- Log in or register to commentReply to comment
- Likes 0
Urban Decay are too pricey for me to justify, but I've been wearing a lot of similar colours lately. Pinks & plums are so flattering on my blue-green eyes.
- Log in or register to commentReply to comment
- Likes 0
The foreo is so popular so I'm definitely not surprised its on the list! I'd love to get my hands on one at some point, maybe this year!
- Log in or register to commentReply to comment
- Likes 0
Never would of guessed these ones
- Log in or register to commentReply to comment
- Likes 0
I'm surprised by the Naked Cherry. I feel like I didn't hear much about it after it was released.
- Log in or register to commentReply to comment
- Likes 0
The Tattoo Liner is something I've been meaning to try. Not really interested in the other stuff on this list.
- Log in or register to commentReply to comment
- Likes 0
I will never understand the James Charles hype.
- Log in or register to commentReply to comment
- Likes 2
That's good growth
- Log in or register to commentReply to comment
- Likes 0
I only know foreo out od these. I haven't had much luck with maybelline so far, but wouldnt mind checking it out
- Log in or register to commentReply to comment
- Likes 0
We we get some reviews for Tattoo Liner Maybelline please ladies.. Im likely to buy it regardless since i love long stay, smudge free 24 hour products .. if a product can make claims to last the whole day im sold already .
- Log in or register to commentReply to comment
- Likes 0
I have been tempted to get the Naked Cherry palette.
- Log in or register to commentReply to comment
- Likes 0
Only tried the Naked Cherry palette by Urban Decay and it is amazing.
- Log in or register to commentReply to comment
- Likes 0
Interesting stats, a tad surprising as there are several things I haven't heard of from that list.
- Log in or register to commentReply to comment
- Likes 0
FOREO is awesome!
- Log in or register to commentReply to comment
- Likes 0
I have not tried any of these products. Must admit 1 or 2 of these brands I have not heard of before.
- Log in or register to commentReply to comment
- Likes 0
I am unfamiliar with all of those, but will check out the RUDE ones.
- Log in or register to commentReply to comment
- Likes 0
I have not use any of these. Interesting
- Log in or register to commentReply to comment
- Likes 0
Haven’t tried any of these, so I’ve contributed 0.0% to each of these statistics ;D
- Log in or register to commentReply to comment
- Likes 1
I’m only familiar with Foreo and the Urban Decay palette.
- Log in or register to commentReply to comment
- Likes 0
I love foreo but I don't know any of the others, I need to get with the times.
- Log in or register to commentReply to comment
- Likes 0
Thats a pretty impressive result for these brands - well done. The Foreo has been in the Beauty news a lot lately, wish it wasn't so pricey!
- Log in or register to commentReply to comment
- Likes 1
I almost bought the James Charles palette, but decided I didn't need it. But, now that they've released a smaller version I'm tempted again, lol. I would love for more brands to release mini versions of popular palettes, I would feel more justified buying them, lol
- Log in or register to commentReply to comment
- Likes 2
I completely agree!! Mini palattes are much easier to justify haha
- Log in or register to commentReply to comment
- Likes 2
Yes that would be a great idea, I don't wear eye shadow enough to justify the larger ones
- Log in or register to commentReply to comment
- Likes 1
Totally not surprised by the James Charles palette result, but FOREO did surprise me as I didn't think that many people actually use it.
- Log in or register to commentReply to comment
- Likes 1