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    The most popular beauty brands and products of 2019

    10 Dec 2019 10:20 AM | Posted by
    bh's Samantha McMeekin's picture
    bh's Samantha McMeekin
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    2019 was a massive year for beauty, with an overwhelming amount of new brands, products and collaborations launching faster than the petition to re-do the Game Of Thrones finale.

    But which ones actually made a mark?

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    Cosmetify, a beauty brand comparison website, have just revealed their 2020 beauty report, which names the top brands and products that showed the biggest increase in popularity, according to Google search trends. 

    We were surprised by some of the results, but equally pleased to see some of our tried and tested brands made the cut too.

    Without further ado, here are the results:

    Beauty brands on the rise (% increase since 2018)

    1. Florence by Mills, 15,666.67% - The vegan skin care brand started by Stranger Things star, Millie Bobby Brown, only launched in  September but her popularity seems to know no bounds, taking out the top spot.
    2. RUDE Cosmetics, 174.08% - U.S based RUDE Cosmetics has come in second thanks to it's cruelty-free and affordable makeup.
    3. FOREO, 118.03% - Tech and innovation has kept FOREO at the forefront of people's minds.

    Beauty products on the rise (% increase since 2018)

    1. James Charles Palette, 9939,22% - The Youtuber's collaboration with Morphe was obviously a winner.
    2. Tattoo Liner Maybelline, 742.13%  - We've always been big fans of the Maybelline eyeliners (just check out the reviews of Master Precise), and it looks like our love is going to grow with the new tattoo version...
    3. Naked Cherry Palette, 80.15% - Urban Decay's juicy red palette was very on-trend for 2019, and revived the brand's status as palette maestros. 

    Image credit: @kdeenihan

    Were you surprised by the results?

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    70 Member Comments

    misfortune8 19 Mar 2020 5:37 PM

    Urban Decay are too pricey for me to justify, but I've been wearing a lot of similar colours lately. Pinks & plums are so flattering on my blue-green eyes.

    misfortune8 19 Mar 2020 5:37 PM

    Urban Decay are too pricey for me to justify, but I've been wearing a lot of similar colours lately. Pinks & plums are so flattering on my blue-green eyes.

    Isabelbolton 11 Jan 2020 4:03 PM

    The foreo is so popular so I'm definitely not surprised its on the list! I'd love to get my hands on one at some point, maybe this year!

    ray_jay 8 Jan 2020 8:53 PM

    Never would of guessed these ones

    josella432 8 Jan 2020 5:18 PM

    I'm surprised by the Naked Cherry. I feel like I didn't hear much about it after it was released.

    GeeJ 6 Jan 2020 10:43 PM

    The Tattoo Liner is something I've been meaning to try. Not really interested in the other stuff on this list.

    Izzy0805 30 Dec 2019 4:07 PM

    I will never understand the James Charles hype.

    Ellyloves 25 Dec 2019 3:05 PM

    That's good growth

    skincare junkie 24 Dec 2019 9:47 PM

    I only know foreo out od these. I haven't had much luck with maybelline so far, but wouldnt mind checking it out

    Retro-glam 24 Dec 2019 8:30 AM

    We we get some reviews for Tattoo Liner Maybelline please ladies.. Im likely to buy it regardless since i love long stay, smudge free 24 hour products .. if a product can make claims to last the whole day im sold already .

    Petal 23 Dec 2019 9:21 PM

    I have been tempted to get the Naked Cherry palette.

    Beautybabe140194 23 Dec 2019 5:52 PM

    Only tried the Naked Cherry palette by Urban Decay and it is amazing.

    xClaudia 19 Dec 2019 4:38 PM

    Interesting stats, a tad surprising as there are several things I haven't heard of from that list.

    bettina44 14 Dec 2019 12:28 AM

    FOREO is awesome!

    talk-a-lot 13 Dec 2019 1:18 PM

    I have not tried any of these products. Must admit 1 or 2 of these brands I have not heard of before.

    Karma Llama 12 Dec 2019 3:46 PM

    I am unfamiliar with all of those, but will check out the RUDE ones.

    Nicoler112 11 Dec 2019 10:49 PM

    I have not use any of these. Interesting

    MerryGoRound 11 Dec 2019 10:38 PM

    Haven’t tried any of these, so I’ve contributed 0.0% to each of these statistics ;D

    Chicklet 11 Dec 2019 7:54 PM

    I’m only familiar with Foreo and the Urban Decay palette.

    Lisa359 11 Dec 2019 5:12 PM

    I love foreo but I don't know any of the others, I need to get with the times.

    LadyLola 11 Dec 2019 5:07 PM

    Thats a pretty impressive result for these brands - well done. The Foreo has been in the Beauty news a lot lately, wish it wasn't so pricey!

    IndieAna 11 Dec 2019 5:04 PM

    I almost bought the James Charles palette, but decided I didn't need it. But, now that they've released a smaller version I'm tempted again, lol. I would love for more brands to release mini versions of popular palettes, I would feel more justified buying them, lol

    darasparkle 15 Dec 2019 11:47 AM

    I completely agree!! Mini palattes are much easier to justify haha

    Nicoler112 11 Dec 2019 10:48 PM

    Yes that would be a great idea, I don't wear eye shadow enough to justify the larger ones

    Bellefleur 11 Dec 2019 2:25 PM

    Totally not surprised by the James Charles palette result, but FOREO did surprise me as I didn't think that many people actually use it.

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