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The Eylure brand was the brainchild of two world-renowned make-up artists, David and Eric Aylott. Founded in the late 1940's, the innovative product range was developed to help the brothers in their work and film – the most famous creating Elizabeth Taylor's legendary look as Cleopatra. The core Eylure range has always been about the enhancement and beautification of the eyes. The Eylure name is synonymous with the eyelashes that have been at the heart of the range since its inception.